I’ve been watching and learning how people behave on websites for almost 30 years. And I’ve seen how organizations struggle to build and maintain a website that grows their business.

I wrote this UX book to give small business owners and marketing folks the tools to craft a website that convinces your target audience they want to start–and stay–in a relationship with your organization.

*Expected publication in May 2025*

From the back cover:

If your website were a person, what kind of impression would they make on a date?

Most people have had or heard about an awful dating experience (or been one). How does your website stack up?

• Is it attractive to the people you’re interested in?
• Does it make them want to spend their time?
• Or are there red flags pushing people away? Things like cluttered pages, broken links, confusing navigation, or slow load times.

A bad experience has a greater impact than you think: “Their website sucks. The company probably does too.” A small misstep is all it takes–it can rob you of the chance to tell someone why you’re a good fit and earn their trust.

Because interactions may be entirely online, your website is you, your business, and your reputation. That puts a lot of pressure on your site to start a relationship on the right foot, nurture it, and keep it strong over the long term.

Whether you’re building a new website, have an older one you want to breathe life into (and avoid a redesign), or a new site that isn’t generating the leads or sales it should, this book is for you.

I’ll help you craft a website that attracts the people you’re interested in, and entices them to start–and stay–in a relationship.

A website they’d like to date.

Early buzz