I’ve been watching and learning how people behave on websites for almost 30 years. And I’ve seen how organizations struggle to build and maintain a website that grows their business.
I wrote this UX book to give small business owners and marketing folks the tools to craft a website that convinces your target audience they want to start–and stay–in a relationship with your organization.
From the back cover:
If your website were a person, what kind of impression would they make on a date?
Most people have had or heard about an awful dating experience (or been one). How does your website stack up?
- Is it attractive to the people you’re interested in?
- Does it make them want to spend their time?
- Or are there red flags pushing people away? Things like cluttered pages, broken links, confusing navigation, or slow load times.
A bad experience has a greater impact than you think: “Their website sucks. The company probably does too.” A small misstep is all it takes–it can rob you of the chance to tell someone why you’re a good fit and earn their trust.
Because interactions may be entirely online, your website is you, your business, and your reputation. That puts a lot of pressure on your site to start a relationship on the right foot, nurture it, and keep it strong over the long term.
Whether you’re building a new website, have an older one you want to breathe life into (and avoid a redesign), or a new site that isn’t generating the leads or sales it should, this book is for you.
I’ll help you craft a website that attracts the people you’re interested in, and entices them to start–and stay–in a relationship.
A website they’d like to date.