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I’ve been watching and learning how people behave on websites for almost 30 years. And I’ve seen how organizations struggle to build and maintain a website that grows their business.

I wrote this UX book to give small business owners and marketing folks the tools to craft a website that convinces your target audience they want to start–and stay–in a relationship with your organization.

From the back cover:

If your website were a person, what kind of impression would they make on a date?

Most people have had or heard about an awful dating experience (or been one). How does your website stack up?

  • Is it attractive to the people you’re interested in?
  • Does it make them want to spend their time?
  • Or are there red flags pushing people away? Things like cluttered pages, broken links, confusing navigation, or slow load times.

A bad experience has a greater impact than you think: “Their website sucks. The company probably does too.” A small misstep is all it takes–it can rob you of the chance to tell someone why you’re a good fit and earn their trust.

Because interactions may be entirely online, your website is you, your business, and your reputation. That puts a lot of pressure on your site to start a relationship on the right foot, nurture it, and keep it strong over the long term.

Whether you’re building a new website, have an older one you want to breathe life into (and avoid a redesign), or a new site that isn’t generating the leads or sales it should, this book is for you.

I’ll help you craft a website that attracts the people you’re interested in, and entices them to start–and stay–in a relationship.

A website they’d like to date.

The reviews are in

“As a small business owner, Stephanie’s humour, no nonsense, clear examples, and actionable steps gave me a road map to focus my website on building relationships.” Pauline Perreault Jump Outta Bed Inc
“This book is such a great reminder of how important it is to build trust throughout the entire user journey and the massive role your website plays.” Melissa Hughes Marketing Mile
“This book is packed with practical steps, checklists, and relatable moments. You’ll find yourself cringing at your own site’s bad habits, and immediately wanting to fix them. Highly recommend. Your website deserves to get lucky.” Pam Green Dot Simple Website Design
“As someone who’s worked on websites for 30 years now, I found lots of great tips that I hadn’t fully considered from the perspective used throughout this book and many of these ideas will make it onto future sites I build.” David Hathaway Simian Studios
“I would recommend this book to anyone who is just starting out or has been in the industry for decades. It’s a fresh perspective on something we all struggle with.” Bryce Crosby Locke & Green Marketing
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